At a Glance
Average Property Price - WD24
£429,572
72
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD24
£45,669
78
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD24
3.5%
49
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
The average property price in WD24 is £430,000, placing it among the most expensive nationally at the 72nd percentile. Over the past decade, prices have grown at 3.5% per year — a pace broadly in line with the national average. Transaction activity has softened in recent years, with 209 sales in the latest full year against a 10-year average of 285, reflecting a decline of about 27%.
Rent & Yield Trends
Average monthly rent in the wider WD postcode area stands at £1,801, well above the national average and among the highest nationally. Rental growth over ten years has averaged 3.6% annually, slightly below the national pace. The flat yield has moved meaningfully higher, now at 5.5% compared to a 10-year average of 4.2%, suggesting improved returns for buy-to-let investors in recent conditions.
Income & Affordability Trends
Average household income of £46,000 is notably above the national median, placing the area in the top quartile nationally. However, affordability for purchase has tightened: the price-to-income ratio now stands at 8.8x, slightly up from 8.7x in 2016. Rental affordability has also worsened, with rent consuming 38.7% of income compared to 38.1% six years ago.
Resident Demographic Profile
The area skews markedly towards established families and middle-aged residents: those aged 35–49 make up nearly a quarter of the population, well above the national average of 19%, while under-15s are also more prevalent at 21%. Conversely, young adults aged 16–24 are notably underrepresented at just 10%. In tenure, owner-occupation with a mortgage is stronger than average at 32%, while outright ownership is weaker at 22%. The private rented sector is significantly above average at 30%, reflecting a substantial younger and more mobile cohort. Employment is skewed towards professional and technical roles, with managers slightly underrepresented.