At a Glance
Average Property Price - GU12
£384,482
64
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU12
£45,130
76
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU12
3.4%
42
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The current average property price of £384,000 sits above the national mid-point, placing it among moderately expensive areas nationally. Over the past decade, prices have grown at 3.4% per year, which is slightly below the national average rate. Transaction activity has softened, with 465 sales in the latest year compared to a 10-year average of 550 per year.
Rent & Yield Trends
Average monthly rents of £1,464 are well above the national norm, reflecting strong rental demand in the area. Rent growth over the past decade has lagged far behind the national pace at 3.1% annually. The flat yield has improved notably to 5.4% from a 10-year average of 4.5%, signalling increasingly attractive returns for buy-to-let investors despite rental growth being sluggish.
Income & Affordability Trends
Average household income of £45,130 is substantially above the national average, placing the area among relatively affluent districts. The price-to-income ratio of 8.6x has widened since 2016 (when it stood at 7.6x), indicating that property has become less affordable relative to local earnings. The rental affordability position has similarly deteriorated, with rent now consuming 30.5% of household income compared to 29.7% in 2016.
Resident Demographic Profile
The area shows a notably older demographic profile, with those aged 35–49 and under 15 both overrepresented compared to national norms. Working-age adults aged 16–24 are notably scarce. Housing tenure is skewed heavily toward mortgaged ownership (35.6%), well above the national average, while outright ownership is correspondingly lower. The employment mix is distinguished by higher concentrations of technical and caring professions, alongside above-average representation among managers, offsetting fewer elementary workers and plant/machine operatives.