At a Glance
Average Property Price - SW20
£829,712
96
National percentile
Average Monthly Rent - SW
£2,731
97
National percentile
Average Net Household Income - SW20
£64,862
99
National percentile
Flat / Maisonette Yield - SW
4.2%
4
National percentile
10-Year Annualised Price Growth - SW20
1.6%
6
National percentile
10-Year Annualised Rent Growth - SW
3.2%
11
National percentile
Property Price & Volume Trends
At £830,000, SW20 sits among the most expensive property markets nationally. However, 10-year annualised growth of 1.6% is notably sluggish compared with the broader market, placing it well below average. Transaction volume has declined, with 322 sales recorded in the latest full year against a 10-year average of 438.
Rent & Yield Trends
Monthly rent of £2,731 reflects rental costs among the highest in the country. Ten-year rent growth of 3.2% has underperformed nationally. The flat yield stands at 4.2%, a marked improvement on the 10-year average of 3.0%, signalling strengthening rental returns in recent periods.
Income & Affordability Trends
Average household income of £65,000 is exceptionally high—among the top earners nationally. The purchase affordability ratio of 12.1x has improved meaningfully since 2016 (14.0x), reflecting growing income relative to property prices. Rental affordability has also improved, with rent-to-income down from 53.4% to 50.1%, though rent still consumes just over half of average household income.
Resident Demographic Profile
The area skews heavily towards families and professionals. Those aged 35–49 comprise 25% of the population, well above the national average of 18.7%, whilst the 16–24 age group at 7.1% is notably underrepresented. Professional and managerial occupations dominate, accounting for 34.7% and 22.5% respectively—far exceeding national norms. Private rental tenure is unusually high at 32.5% against a national average of 21.7%, whilst social rented housing is markedly scarce at 8.6%.