At a Glance
Average Property Price - SW14
£1,115,531
98
National percentile
Average Monthly Rent - SW
£2,731
97
National percentile
Average Net Household Income - SW14
£69,061
100
National percentile
Flat / Maisonette Yield - SW
4.2%
4
National percentile
10-Year Annualised Price Growth - SW14
2.1%
11
National percentile
10-Year Annualised Rent Growth - SW
3.2%
11
National percentile
Property Price & Volume Trends
Properties in SW14 rank among the most expensive nationally, with an average price of £1.1 million. However, price growth over the past decade has been notably sluggish at 2.1% annually—well below the national pace. Transaction activity has softened, with 212 sales in the latest year compared to a 10-year average of 247, suggesting a cooling market.
Rent & Yield Trends
Rental costs in the wider SW area are among the highest nationally at around £2,731 per month, yet rent growth has lagged well behind national trends at 3.2% annually. The flat yield of 4.2% is materially above its 10-year average of 3.0%, indicating improved rental returns relative to capital values in recent times.
Income & Affordability Trends
Average household income is exceptionally high at £69,061, placing the area in the top 1% nationally. The price-to-income ratio of 15.6x has improved significantly from 21.0x in 2016, reflecting stronger income growth relative to house prices. Rental affordability has also improved modestly: the rent-to-income ratio has eased from 53.4% to 50.1% over the same period.
Resident Demographic Profile
The area has a notably high concentration of families with children: nearly one in four residents (22.3%) are under 15, well above the national average. The working-age population is skewed toward mid-career professionals, with 35–49-year-olds making up over a quarter of residents. The employment profile is heavily weighted toward professional and managerial roles—58% combined—with very few in trades or elementary work. Private renting is more prevalent than nationally, suggesting significant affluent rental demand, while social rented housing is less common.