At a Glance
Average Property Price - SW10
£1,555,378
99
National percentile
Average Monthly Rent - SW
£2,731
97
National percentile
Average Net Household Income - SW10
£56,246
96
National percentile
Flat / Maisonette Yield - SW
4.2%
4
National percentile
10-Year Annualised Price Growth - SW10
1.8%
7
National percentile
10-Year Annualised Rent Growth - SW
3.2%
11
National percentile
Property Price & Volume Trends
At £1.56 million, SW10 is among the most expensive postcode districts nationally. However, growth has been modest: annualised appreciation of 1.8% over the past decade sits well below the national average, reflecting the maturity of this prime market. Transaction activity has also softened, with 149 sales in the latest year compared to a 10-year average of 224 annually.
Rent & Yield Trends
Average monthly rent of £2,731 places the broader SW area among the most expensive for tenants nationally. Rent growth over the past decade has been subdued at 3.2% annually, significantly below the national average. The flat yield of 4.2% in the latest year represents a marked improvement on the 10-year average of 3.0%, reflecting the recent tightening of price growth relative to rental income.
Income & Affordability Trends
Household income of £56,246 is well above the national average, placing the area among the most affluent in the country. The price-to-income ratio of 36.8x has deteriorated sharply since 2016 (when it stood at 26.5x), underscoring how valuations have moved well ahead of local earning power. Rental affordability, by contrast, has improved modestly: the rent-to-income ratio has fallen from 53.4% in 2016 to 50.1% today, though rents still consume a substantial share of household budgets.
Resident Demographic Profile
The population skews strongly towards working-age adults, particularly those aged 25–49, who together comprise 41% of residents—well above the national average. Young children (under 15) are underrepresented at 14%, while seniors are also less common than nationally. Housing tenure is dominated by private renting (41%), which is nearly double the national average, while outright ownership (22%) is below the national norm. The employment profile is heavily skewed towards professional and managerial occupations, which together account for 57% of workers—more than three times the national average. Trades, elementary, and plant/machine roles are negligible.