At a Glance
Average Property Price - SW11
£914,897
97
National percentile
Average Monthly Rent - SW
£2,731
97
National percentile
Average Net Household Income - SW11
£55,667
96
National percentile
Flat / Maisonette Yield - SW
4.2%
4
National percentile
10-Year Annualised Price Growth - SW11
1.6%
6
National percentile
10-Year Annualised Rent Growth - SW
3.2%
11
National percentile
Property Price & Volume Trends
The latest average property price in SW11 is £915,000, placing it among the most expensive postcodes nationally. However, 10-year annualised price growth of 1.6% has significantly underperformed the national average, reflecting a period of modest capital appreciation. Transaction volumes have declined notably, with 963 sales in the latest year compared to an average of 1,434 annually over the past decade.
Rent & Yield Trends
Average monthly rents in the broader SW postcode area stand at £2,731, among the highest nationally. Rental growth over ten years has averaged 3.2% annually, well below the national pace. The flat yield has improved to 4.2%, notably above its ten-year average of 3.0%, indicating improved rental returns relative to capital values.
Income & Affordability Trends
Average net household income in SW11 is £55,667, placing residents among the highest earners nationally. The price-to-income ratio of 18.6x has deteriorated since 2016 (when it stood at 16.8x), signalling that properties have become less affordable relative to local earnings. Conversely, rental affordability has improved: the rent-to-income ratio has fallen to 50.1% from 53.4% in 2016, easing the burden on renters.
Resident Demographic Profile
The area has a pronounced skew towards young adults, with 32.3% aged 25–34 — nearly 2.5 times the national average — and conversely only 8.2% aged 65 and over, well below the national 19.6%. Private renting is the dominant tenure at 39.9%, more than double the national share, reflecting the transient character of the population. The workforce is heavily weighted towards professionals (34.7%) and technical roles (21.4%), with very few in trades (3.4%) or plant and machine roles (2.0%).
