At a Glance
Average Property Price - SW17
£682,625
93
National percentile
Average Monthly Rent - SW
£2,731
97
National percentile
Average Net Household Income - SW17
£55,745
96
National percentile
Flat / Maisonette Yield - SW
4.2%
4
National percentile
10-Year Annualised Price Growth - SW17
1.8%
7
National percentile
10-Year Annualised Rent Growth - SW
3.2%
11
National percentile
Property Price & Volume Trends
The latest average price of £683,000 places SW17 among the most expensive nationally. Over the past decade, the area has experienced annualised price growth of 1.8%, which is substantially below the national average, indicating relatively muted capital appreciation compared to the broader market. Transaction volume has declined, with 753 sales in the latest full year against a 10-year average of 884, suggesting a softer level of activity.
Rent & Yield Trends
Average monthly rent of £2,731 is among the highest nationally. Rental growth has averaged 3.2% annually over the past decade, below the national trend. The flat yield stands at 4.2%, meaningfully above its 10-year average of 3.0%, reflecting improved rental returns despite the high purchase prices in the area.
Income & Affordability Trends
Household incomes average £55,745, placing the area among the highest nationally. The price-to-income ratio of 12.1x is notably more affordable than in 2016 (15.4x), indicating a significant improvement in purchase affordability over that period. Rental affordability has also improved, with the rent-to-income ratio falling from 53.4% to 50.1%, though rents still consume a substantial proportion of household income.
Resident Demographic Profile
The area has a distinctly young professional profile: 28.5% are aged 25–34, nearly double the national average, while those aged 50–64 represent just 13.7%, well below the national norm. Private renting dominates at 40.4% of households, far exceeding the national average of 21.7%, whilst outright ownership at 17.6% is substantially lower than the national average of 33.7%. The employment mix is heavily skewed toward white-collar roles, with 32.3% in professional occupations and 19.9% in technical roles—both well above national averages—whilst trades and elementary workers are significantly underrepresented.