At a Glance
Average Property Price - SW13
£1,492,553
99
National percentile
Average Monthly Rent - SW
£2,731
97
National percentile
Average Net Household Income - SW13
£69,267
100
National percentile
Flat / Maisonette Yield - SW
4.2%
4
National percentile
10-Year Annualised Price Growth - SW13
0.5%
3
National percentile
10-Year Annualised Rent Growth - SW
3.2%
11
National percentile
Property Price & Volume Trends
Property in SW13 is among the most expensive nationally, with an average price of £1,493,000. However, growth has been exceptionally weak: over the past decade, prices have risen at just 0.5% per year — among the slowest in the UK. Transaction activity has eased modestly, with 180 sales in the latest year compared to a 10-year average of 205.
Rent & Yield Trends
Average monthly rent across the broader SW postcode area stands at £2,731, placing it among the highest nationally. Rental growth over the past decade has been sluggish at 3.2% per year — well below the national trend. The flat yield has improved substantially, rising from a 10-year average of 3.0% to 4.2% in the latest year, reflecting improved income relative to capital values.
Income & Affordability Trends
Household incomes in SW13 are exceptionally high, among the very top nationally at an average of £69,267. Purchase affordability has improved dramatically since 2016: the price-to-income ratio has fallen from 32.1x to 21.5x, a substantial shift in favour of buyers relative to earnings. Rental affordability has also strengthened: the rent-to-income ratio has eased from 53.4% to 50.1%, meaning tenants now spend a slightly smaller proportion of their income on rent.
Resident Demographic Profile
The population skews distinctly towards middle age and established families. Those aged 35–49 make up 24.1% — well above the national average of 18.7% — while young adults aged 16–24 are notably underrepresented at 7.4% compared to 11.0% nationally. The employment profile is heavily weighted towards senior roles: professionals and managers together comprise 58.7%, more than double the national average of 33.9%, and trades workers represent only 3.2% against a national norm of 10.5%. Housing tenure is balanced between owner-occupation and private renting, with 28.8% owning with a mortgage and 27.4% renting privately — both well above national averages.