At a Glance
Average Property Price - SW15
£805,351
96
National percentile
Average Monthly Rent - SW
£2,731
97
National percentile
Average Net Household Income - SW15
£58,483
97
National percentile
Flat / Maisonette Yield - SW
4.2%
4
National percentile
10-Year Annualised Price Growth - SW15
1.4%
5
National percentile
10-Year Annualised Rent Growth - SW
3.2%
11
National percentile
Property Price & Volume Trends
At £805,000, SW15 ranks among the most expensive property markets nationally. However, it has experienced notably slow growth over the past decade, with annualised price rises of just 1.4%—among the weakest nationally. Transaction activity has softened to 654 sales in the latest full year, down from a 10-year average of 780 per annum.
Rent & Yield Trends
Monthly rents in the wider SW postcode area average £2,731, placing it among the highest-rent localities nationally. Rental growth of 3.2% annually over a decade sits well below the national pace. The flat yield of 4.2% has improved meaningfully from its 10-year average of 3.0%, reflecting a modest recent uptick in rental returns.
Income & Affordability Trends
Average net household income of £58,483 places SW15 among the highest-earning areas in the UK. The purchase price-to-income ratio of 14.3x has improved substantially from 16.7x in 2016, indicating better affordability despite high prices. Rental affordability has also improved: the rent-to-income ratio has eased from 53.4% to 50.1% over the same period.
Resident Demographic Profile
The population skews significantly towards prime working and family-raising years, with 45.3% aged 25–49 compared to the national 32.1%. The rented sector is notably strong at 34.7% of housing, well above the national 21.7%, whilst outright ownership is subdued at 22.7%. Professional and managerial employment dominates at 52.3% of the workforce, more than double the national average, whilst trades are dramatically underrepresented at just 4.2%.