At a Glance
Average Property Price - SO53
£455,440
75
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO53
£49,008
86
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO53
3.3%
39
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The average property price of £455,000 places SO53 among the most expensive districts nationally. Price growth over the past decade has averaged 3.3% annually, which is below the national rate, suggesting the area has underperformed relative to broader market trends. Transaction volume has declined slightly, with 416 sales in the latest full year compared to a 10-year average of 453, indicating a modest softening in market activity.
Rent & Yield Trends
Average monthly rent of £1,254 sits above the national middle ground, reflecting the area's affluent character. Rent growth has averaged 3.8% annually over ten years, slightly below the national pace. The flat yield currently stands at 5.9%, a meaningful improvement on the 10-year average of 4.8%, signalling strengthening returns for landlords in recent periods.
Income & Affordability Trends
Average household income of £49,008 places SO53 well above the national average, reflecting its relatively prosperous population. Purchase affordability has weakened: the price-to-income ratio has risen from 8.3x in 2016 to 9.5x today, indicating that property has become less accessible relative to local earnings over the past eight years. Rental affordability has also deteriorated, with the rent-to-income ratio rising from 28.4% to 29.9%, though both metrics remain manageable.
Resident Demographic Profile
The population is notably older than average, with over a fifth aged 65 and above (compared to 19.6% nationally) and fewer young adults aged 16–24 (8.1% versus 11.0%). Housing tenure is heavily skewed towards ownership: 42% own outright and 36.3% own with a mortgage, together accounting for over three-quarters of households, while private renting accounts for just 12.1%. The workforce is distinctly professional and managerial, with 26.6% in professional roles and 14.4% in management, well above national averages, alongside an elevated share of administrative roles at 10.7%.