At a Glance
Average Property Price - SO42
£1,060,046
98
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO42
£47,133
82
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO42
6.2%
97
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price of £1,060,000 places SO42 among the most expensive postcode districts nationally. Over the past decade, prices have grown at 6.2% per year—a rate among the fastest nationally. Transaction activity in the latest year stood at 56 sales, below the 10-year average of 72, suggesting a recent softening in market activity.
Rent & Yield Trends
The broader SO area commands an average monthly rent of £1,254, slightly above the national midpoint. Rental growth over the past decade has been modest at 3.8% annually, lagging the national pace. The flat yield has improved to 5.9% from its 10-year average of 4.8%, reflecting a tightening relationship between capital values and rental income.
Income & Affordability Trends
Average household income of £47,133 sits well above the national average, placing the area in the upper quartile nationally. The price-to-income ratio of 23.0x has risen sharply from 17.3x in 2016, reflecting the significant capital growth over that period and indicating tighter purchase affordability. Rental affordability has also deteriorated slightly, with rent consuming 29.9% of household income compared to 28.4% in 2016.
Resident Demographic Profile
SO42 has a notably aged population profile: over one-third (34.2%) are aged 65 or over—nearly double the national average—whilst those aged 16–24 and 25–34 are substantially underrepresented. The area is marked by very high owner-occupation, with 51.7% owning outright and only 17.6% in private rental—a tenure mix skewed towards mature, established households. The employment profile shows particular strength in managerial roles (22.7%, well above the 13.4% national average) and professionals, alongside an unusually low representation in elementary occupations.