At a Glance
Average Property Price - SO50
£332,892
52
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO50
£43,372
71
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO50
2.8%
23
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price in SO50 is £333,000, close to the national median. Over the past decade, prices have grown at 2.8% annually—below the national average, suggesting relatively modest capital appreciation compared to stronger-performing regions. Transaction volumes have declined, with 649 sales recorded in the latest full year against a 10-year average of 860, indicating softer market activity.
Rent & Yield Trends
Average monthly rent stands at £1,254, placing the area among the higher-rent regions nationally. Rental growth over the past decade has been 3.8% per year, slightly below the national average. The flat yield has improved notably, rising from a 10-year average of 4.8% to 5.9% in the latest year, reflecting stronger income returns for landlords and a favourable shift in the rental market.
Income & Affordability Trends
Average net household income is £43,372, well above the national average and among the higher-earning areas nationally. The price-to-income ratio of 7.7x has deteriorated slightly since 2016 (7.5x), indicating that property has become less affordable relative to incomes. Rental affordability has also worsened, with the rent-to-income ratio rising from 28.4% in 2016 to 29.9% today, suggesting a modest squeeze on renters.
Resident Demographic Profile
The area has a notably high proportion of mortgage-holders (35.2% vs 27.0% nationally) and a correspondingly strong representation of mid-career and family-stage households, with those aged 35–49 comprising 20.4% of the population. Young adults aged 16–24 are underrepresented at 8.9% against the national 11.0%, consistent with a family-oriented demographic. The workforce skews slightly towards administrative roles (10.4% vs 9.0% nationally) and trades (11.5% vs 10.5%), with slightly fewer elementary workers than average.