At a Glance
Average Property Price - SO41
£555,394
86
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO41
£44,669
75
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO41
2.8%
24
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price of £555,000 places SO41 among the most expensive nationally. Price growth over the past decade has been modest at 2.8% annualised, below the pace seen across the UK as a whole. Transaction volume has softened, with 470 sales in the latest full year compared to an average of 599 over the preceding ten years.
Rent & Yield Trends
Average monthly rents of £1,254 sit above the national middle ground. Rental growth over ten years has been moderate at 3.8% per annum, broadly in line with national trends. The flat yield of 5.9% in the latest year represents a notable improvement from the ten-year average of 4.8%, reflecting stronger rental income relative to property valuations.
Income & Affordability Trends
Average net household income of £44,669 is well above the national median. The price-to-income ratio of 14.4x has widened since 2016 (when it stood at 12.0x), indicating that property has become less affordable relative to local earnings. Rental affordability has also deteriorated slightly, with rent consuming 29.9% of income compared to 28.4% in 2016.
Resident Demographic Profile
SO41 has a markedly older population profile: nearly 35% are aged 65 or over, compared to just under 20% nationally, while those aged 16–24 represent only 6.8% against a national average of 11%. Housing tenure is heavily skewed towards outright ownership at 51%, nearly half as much again as the national figure, reflecting the area's appeal to retirees. The employment mix is dominated by managers (nearly 20%, well above the national 13%) and professionals (18.5%), with relatively few in elementary or plant/machine roles.