At a Glance
Average Property Price - SO31
£423,360
71
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO31
£49,479
87
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO31
3.2%
34
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price in SO31 is £423,000, placing it among the more expensive districts nationally. Over the past decade, prices have grown at 3.2% annually, which is below the national average pace of growth. Transaction volumes have eased in the latest year, with 660 sales recorded compared to a 10-year average of 854 per year.
Rent & Yield Trends
Average monthly rent in the broader SO postcode area stands at £1,254, above the national median. Rents have grown at 3.8% annually over the past decade, in line with the national trend. The flat yield has strengthened recently to 5.9%, up from a 10-year average of 4.8%, reflecting improved returns for rental investors.
Income & Affordability Trends
Average household income in SO31 is £49,479, placing the area among the most affluent nationally. The price-to-income ratio of 8.3x has deteriorated slightly since 2016 (when it stood at 8.1x), indicating that property has become less affordable relative to local earnings. Rental affordability has also weakened: the rent-to-income ratio has risen from 28.4% in 2016 to 29.9% today.
Resident Demographic Profile
The age profile skews towards middle age and older residents, with those aged 35–49 and 50–64 both notably above their national shares. The under-16 population is slightly elevated, while young adults aged 16–24 are significantly underrepresented. Housing tenure shows a pronounced preference for ownership: 75.5% of households own their home (outright or with mortgage), well above the national average of 60.7%, whilst private renting is notably low at 13.3%. Employment is concentrated in higher-skilled roles, with professionals and managers together accounting for nearly 40% of the workforce, substantially above the national average.