At a Glance
Average Property Price - SO43
£546,371
85
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO43
£47,621
83
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO43
2.9%
26
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The average property price of £546,000 places SO43 among the most expensive postcode districts nationally. Annual price growth over the past decade has averaged 2.9%, which is below the national rate, suggesting the area has underperformed the wider market. Transaction volume last year reached 73 sales, slightly above the 10-year average of 65, indicating steady but unspectacular activity.
Rent & Yield Trends
Average monthly rents of £1,254 sit above the national median, reflecting the area's affluent character. Rent growth over ten years has averaged 3.8% annually, in line with national trends. The flat yield currently stands at 5.9%, a meaningful improvement from its 10-year average of 4.8%, signalling improved rental returns for investors.
Income & Affordability Trends
Household incomes in SO43 are notably high at nearly £48,000 annually, placing the area among the most affluent nationally. The price-to-income ratio of 13.2x reflects strong affordability pressures, having deteriorated from 11.0x in 2016 as property prices have outpaced income growth. Rental affordability has also tightened, with rents consuming 29.9% of household income compared to 28.4% seven years ago.
Resident Demographic Profile
SO43 is distinctly older than the nation as a whole, with nearly a third aged 65 or over and only 12.6% under 15—well below national youth levels. The population is heavily weighted towards the 50–64 age group at 25.7%, nearly six percentage points above the national average. Housing tenure shows very strong outright ownership at 49.4%, nearly 16 percentage points above the national norm, with correspondingly lower private rental at 15.2%. Employment is dominated by managers and professionals, who together account for 43.9% of the workforce—substantially higher than the national combined rate of 33.9%—while elementary workers represent just 6.5% versus 10.2% nationally.