At a Glance
Average Property Price - SO30
£359,518
58
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO30
£43,285
70
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO30
3.2%
34
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price in SO30 is £360,000, placing it slightly above the mid-point nationally. Over the past decade, prices have grown at 3.2% annually, a rate below the national average, suggesting relatively steady but unspectacular appreciation. Transaction volumes have eased in recent years, with 451 sales in the latest full year compared to a 10-year average of 588 annually.
Rent & Yield Trends
Average monthly rents in the broader SO postcode area stand at £1,254, notably above the national median. Rents have risen at 3.8% per year over the past decade, in line with national trends. The flat yield has strengthened to 5.9%, up from a 10-year average of 4.8%, reflecting improving returns for buy-to-let investors.
Income & Affordability Trends
Average household net income of £43,285 places the area comfortably above the national average. However, purchase affordability has tightened: the price-to-income ratio has risen from 7.7x in 2016 to 8.0x today, making homes incrementally less affordable relative to earnings. Rental affordability has also weakened, with rent-to-income ratios climbing from 28.4% to 29.9% over the same period.
Resident Demographic Profile
SO30 has a notably older demographic profile, with 21% aged 65 and over—well above the national average of 19.6%—and a correspondingly lower proportion of young adults aged 16–24 at 8.5%. Housing is dominated by owner-occupation: 38.2% own outright and 36.4% own with a mortgage, together accounting for nearly three-quarters of all households and well exceeding the national norm. The employment mix is skewed towards professional and technical roles (35.4% combined) and administrative work (11.2%), while elementary occupations are markedly underrepresented at 6.6% against the national 10.2%.