At a Glance
Average Property Price - HP9
£1,141,496
98
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP9
£59,098
98
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP9
1.2%
4
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
Homes in HP9 are among the most expensive nationally, with an average price of £1,141,000. However, growth has been sluggish by national standards: annualised growth over the past decade stands at just 1.2%, placing it among the slowest-growing areas in the country. Transaction activity has cooled slightly, with 215 sales recorded in the latest full year compared to a 10-year annual average of 257.
Rent & Yield Trends
Average monthly rent in the HP postcode area is £1,492, well above the national typical level. Rental growth over the past decade has been moderate at 3.7% per annum, tracking close to the national median. Yields have improved notably: the latest flat yield of 5.4% is materially ahead of the 10-year average of 4.6%, signalling a more attractive income proposition for landlords in recent conditions.
Income & Affordability Trends
Household incomes in HP9 are among the highest in the country, averaging £59,098 per year. The price-to-income ratio of 20.9x is elevated and has deteriorated since 2016 (when it stood at 19.6x), making purchase affordability tighter for local buyers. Rental affordability has also tightened: the rent-to-income ratio of 31.6% is notably higher than in 2016 (29.3%), though this reflects rising rents rather than falling incomes.
Resident Demographic Profile
The age profile is notably skewed towards older residents: those aged 50–64 and 65+ together comprise 42.1% of the population, well above the national average of 39.4%. Young adults aged 16–24 are underrepresented at just 8.2% compared to 11% nationally. Housing tenure reflects a affluent, established population: outright ownership is high at 38.2% and mortgage ownership at 32%, while private and social renting are both below national averages. Employment is heavily weighted towards senior and professional roles: managers comprise 27.5% of the workforce (nearly double the national average of 13.4%) and professionals 25.7%, while trades and elementary occupations are significantly underrepresented.