At a Glance
Average Property Price - HP4
£730,463
94
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP4
£54,504
94
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP4
2.3%
12
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price of £730,000 places HP4 among the most expensive districts nationally. Over the past decade, prices have grown at 2.3% annually — a notably slower pace than the UK average, suggesting the area has underperformed the broader market recovery. Transaction volumes have declined: 307 sales in the latest year against a 10-year average of 398, indicating softer recent activity.
Rent & Yield Trends
Average monthly rents of £1,492 sit well above the national norm for the broader HP postcode area. Rental growth has been steady but unspectacular at 3.7% annually over ten years, slightly below the national trend. The flat yield has improved to 5.4%, up from a 10-year average of 4.6%, reflecting a modest but positive shift in the investment case.
Income & Affordability Trends
Household incomes average £54,504, placing the area among the most affluent nationally. However, affordability has deteriorated: the price-to-income ratio has risen from 10.4x in 2016 to 14.2x today, reflecting price growth outpacing wage rises. Rental affordability has similarly worsened, with renters now spending 31.6% of income on housing compared to 29.3% in 2016.
Resident Demographic Profile
The age profile skews older and towards families: 35–49 year-olds (21.7%) and over-65s (21.7%) are both notably above national averages, while young adults aged 16–24 are significantly underrepresented at 6.9%. Housing tenure is dominated by ownership: 40.6% own outright and 34.2% own with a mortgage, well above national norms, while private rental (14.7%) is substantially below average. The employment mix is distinctly professional: managers and professionals together account for over half the workforce, far exceeding national proportions, whilst trades and elementary occupations are markedly scarcer than average.