At a Glance
Average Property Price - HP12
£370,268
61
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP12
£44,797
75
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP12
3.1%
33
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price in HP12 is £370,000, positioning it around the national midpoint. Over the past decade, prices have grown at 3.1% per annum—below the national average pace. Transaction activity has slowed in recent years: 194 sales were recorded in the latest full year, down from a ten-year average of 248 per year.
Rent & Yield Trends
Average monthly rent in the broader HP postcode area stands at £1,492, placing it among the most expensive nationally for rentals. Rents have grown at 3.7% annually over ten years, broadly in line with the national trend. Rental yields have strengthened: the flat yield is now 5.4%, up from a ten-year average of 4.6%, reflecting improving returns for landlords.
Income & Affordability Trends
Average net household income of £44,797 is well above the national average, placing the area in the upper quartile. However, affordability has tightened: the price-to-income ratio has risen from 7.5x in 2016 to 8.0x today, indicating homes have become less affordable relative to earnings. Rental affordability has also deteriorated, with rent now consuming 31.6% of household income compared to 29.3% in 2016.
Resident Demographic Profile
The age profile is notably skewed towards families and middle-aged residents: those aged 35–49 represent 22.1% of the population (well above the 18.7% national average), while the under-15 age group is also elevated at 21.7%. Conversely, the 65+ population is significantly lower than the national norm at 11.4%. Housing tenure is distinctive for a high proportion of mortgage-holding owner-occupiers at 32.9%, paired with a substantial private rental sector at 28.5%—both notably above their respective national averages. The employment mix shows a concentration in professional roles (21.6%) and an unusually low proportion in trades occupations at 8.9%.