At a Glance
Average Property Price - HP7
£674,388
93
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP7
£56,057
96
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP7
2.6%
17
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price of £674,000 places HP7 among the most expensive districts nationally. However, 10-year annualised price growth of 2.6% is well below the national average, reflecting a period of relatively modest appreciation. Transaction volumes have softened, with 117 sales in the latest year compared to a 10-year average of 141 per annum.
Rent & Yield Trends
Monthly rents in the broader HP postcode average £1,492, placing them in the upper quartile nationally. Rent growth of 3.7% annually over the past decade has been close to the national midpoint. The flat yield has improved to 5.4% from its 10-year average of 4.6%, suggesting rental returns have become more attractive relative to capital values.
Income & Affordability Trends
Average household income of £56,057 is among the highest nationally. However, affordability has deteriorated: the price-to-income ratio has risen from 11.8x in 2016 to 13.0x today, making purchase increasingly stretched for local earners. Similarly, rental affordability has worsened, with the rent-to-income ratio climbing from 29.3% to 31.6% over the same period.
Resident Demographic Profile
The population skews markedly older than the national average, with those aged 35–49, 50–64, and 65+ all notably overrepresented. Young adults aged 16–24 are significantly underrepresented. Owner-occupation is unusually high at 74.4% (outright plus mortgaged), while private rental is correspondingly low at 13.7%. The employment profile is heavily weighted towards professionals and managers, who together account for over half the workforce—far above the national norm—reflecting a distinctly affluent, educated demographic.