At a Glance
Average Property Price - HP10
£635,949
91
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP10
£51,115
91
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP10
3.4%
45
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The average property price of £636,000 places HP10 among the most expensive areas nationally. Over the past decade, prices have grown at 3.4% annually—a pace broadly in line with the national average. Transaction volumes have eased slightly, with 290 sales in the latest year compared to a 10-year average of 312 per annum.
Rent & Yield Trends
Monthly rents in the broader HP postcode area average £1,492, positioning it well above the national norm. Over ten years, rental growth has been steady at 3.7% annually, marginally below the national pace. Yields have improved notably: the latest flat yield of 5.4% sits meaningfully above the 10-year average of 4.6%, suggesting a tightening rental market relative to capital values.
Income & Affordability Trends
Household incomes average £51,115, placing the area among the most affluent nationally. However, affordability pressure has increased: the price-to-income ratio has risen from 10.7x in 2016 to 11.0x today, signalling that property values have outpaced earnings growth. Rental affordability has similarly tightened, with rent consuming 31.6% of income compared to 29.3% six years ago.
Resident Demographic Profile
The area has a notably higher proportion of older working-age adults: those aged 35–49 account for 20.8%, well above the national average of 18.7%. Mortgage ownership is distinctly elevated at 36.6% versus 27.0% nationally, while social rented housing is considerably less prevalent at 9.6% against 16.5% nationally. Professionally employed residents are overrepresented at 22.7%, and managers comprise a particularly strong cohort at 17.6% against 13.4% nationally.