At a Glance
Average Property Price - HP5
£511,896
81
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP5
£47,200
82
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP5
2.9%
25
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
At £512,000, HP5 sits among the most expensive districts nationally. However, its 10-year price growth of 2.9% per year has been notably slower than the national average, reflecting a more muted appreciation trajectory. Transaction volumes have declined; the latest year recorded 284 sales against a 10-year average of 363, suggesting a softer market activity level.
Rent & Yield Trends
Monthly rents in the broader HP area average £1,492, positioning it among the most expensive rental markets nationally. Rental growth over the past decade has been modest at 3.7% per year, broadly in line with the national pace. The flat yield of 5.4% currently exceeds its 10-year average of 4.6%, pointing to an improving rental return backdrop for investors.
Income & Affordability Trends
Average household income of £47,200 places the area well above the national average. Purchase affordability has deteriorated: the price-to-income ratio has risen from 9.4x in 2016 to 10.3x today, making homes less accessible relative to local earning power. Rental affordability has also weakened, with the rent-to-income ratio climbing from 29.3% to 31.6% over the same period.
Resident Demographic Profile
The population skews notably toward families and mid-career professionals. Those aged 35–49 represent 20.9% (above the national 18.7%), while those aged 16–24 are underrepresented at 9.1% versus the national 11.0%, reflecting limited student and young adult appeal. Employment is dominated by professionals (21.9%) and managers (16.8%), both above national norms, alongside a stronger technical workforce (15.1%). Social rented housing accounts for 21.2% of tenure, notably higher than the national 16.5%, while private rental is comparatively low at 13.1% against the national 21.7%.