At a Glance
Average Property Price - HP15
£571,898
88
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP15
£51,985
92
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP15
3.5%
46
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The average property price of £572,000 places HP15 among the most expensive nationally. Ten-year annualised growth of 3.5% has been broadly in line with the national trend, neither significantly outperforming nor lagging behind. Transaction volume has eased moderately, with 213 sales in the latest full year against a ten-year average of 257, suggesting steady but not buoyant activity.
Rent & Yield Trends
Average monthly rent of £1,492 sits well above the national median, reflecting the area's premium positioning. Ten-year rent growth of 3.7% has been slightly below the national average, indicating rental values have not kept pace with the strongest-performing regions. The flat yield of 5.4% has risen notably from its ten-year average of 4.6%, signalling improved returns for landlords in recent years.
Income & Affordability Trends
Household income of £52,000 is substantially above the national average, placing the area among the highest-earning nationally. The price-to-income ratio of 10.8x has deteriorated since 2016 (when it stood at 10.2x), indicating that property prices have outpaced wage growth over the period. Rental affordability has also tightened, with the rent-to-income ratio rising from 29.3% to 31.6%, reflecting the gap between rental cost growth and income growth.
Resident Demographic Profile
The age profile is notably older than national average, with 21.2% aged 65 and over compared to 19.6% nationally, and only 10% aged 25–34 versus 13.4% nationally. Housing tenure is strongly skewed towards owner-occupation: 41.9% own outright and 37.1% own with mortgage, totalling 79% — well above the national 60.7%. The employment mix is heavily weighted towards higher-status occupations, with professionals comprising 23.1% (against 20.5% nationally) and managers 19% (against 13.4% nationally); conversely, elementary occupations account for just 5.8% versus 10.2% nationally.