At a Glance
Average Property Price - SO24
£727,252
94
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO24
£46,959
81
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO24
4.0%
67
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price in SO24 is £727,000, placing it among the most expensive nationally. Over the past decade, prices have grown at 4.0% annually—close to the national average pace. Transaction activity has slowed notably, with 110 sales in the latest year compared to a 10-year average of 158, suggesting a tightening market.
Rent & Yield Trends
Average monthly rents across the broader SO postcode area stand at £1,254, slightly above the national midpoint. Rental growth over ten years has averaged 3.8% annually, modestly below the national trend. The flat yield has improved materially to 5.9% in the latest year from a 10-year average of 4.8%, indicating better returns for buy-to-let investors.
Income & Affordability Trends
Average net household income of £47,000 places SO24 among the more affluent areas nationally. Affordability has deteriorated: the price-to-income ratio has risen from 12.6x in 2016 to 14.2x today, reflecting stronger price growth than income gains. Rental affordability has similarly weakened, with the rent-to-income ratio climbing from 28.4% to 29.9% over the same period.
Resident Demographic Profile
The population is notably older: over-50s account for 52.4% compared to 39.4% nationally, while under-25s represent just 23.7% against a national 28.5%. Housing tenure reflects affluence, with 44.3% owning outright—well above the 33.7% national average—and only 10.5% in social rented housing. The employment profile skews towards senior roles, with managers and professionals comprising 44.6% of the workforce versus 33.9% nationally.