Property trends for SO22

    SO22 covers the market towns and villages of the central New Forest area, including Brockenhurst and surrounding communities in Hampshire. It is a predominantly affluent, rural district with strong appeal to families and retirees seeking countryside living within commuting distance of the south coast.

    At a Glance

    Average Property Price - SO22

    £624,505

    92

    National percentile

    12 month avg at 31 Jul 2026

    Average Monthly Rent - SO

    £1,272

    67

    National percentile

    Estimate at 31 Jul 2026

    Average Net Household Income - SO22

    £49,937

    88

    National percentile

    2023 census data

    Flat / Maisonette Yield - SO

    6.2%

    66

    National percentile

    Estimate at 31 Jul 2026

    10-Year Annualised Price Growth - SO22

    1.3%

    10

    National percentile

    Estimate at 31 Jul 2026

    10-Year Annualised Rent Growth - SO

    3.7%

    38

    National percentile

    Estimate at 31 Jul 2026

    Street Rankings — SO22

    Top 5 streets in SO22 ranked by 3-year average sale price.

    #Street3Y Avg
    1Sleepers Hill£2,504,813
    2Links Road£2,125,000
    3Cheriton Close£2,062,500
    4Downside Road£2,050,000
    5Kerrfield£2,000,000

    Latest Rent — SO22

    Property Price & Volume Trends

    At £629,141, SO22 sits among the most expensive postcode districts nationally. However, its 10-year annualised growth of 2.2% is notably sluggish compared to national trends, placing it well below the UK average. Transaction activity has softened, with 331 sales in the latest full year against a 10-year average of 428, suggesting a less brisk market than historically.

    Rent & Yield Trends

    The broader SO area's average monthly rent of £1,254 sits comfortably above the national midpoint. Rental growth of 3.8% annually over the past decade has been close to the national pace. The flat yield has improved meaningfully to 5.9%, up from a 10-year average of 4.8%, indicating that rental income is becoming more attractive relative to capital values.

    Income & Affordability Trends

    Average household income of nearly £50,000 places SO22 among the highest-earning postcode districts nationally. The price-to-income ratio of 13.3x has remained essentially flat since 2016, suggesting that property price growth has kept pace with earnings rather than outpacing them. Rental affordability has tightened slightly, with the rent-to-income ratio rising from 28.4% in 2016 to 29.9% today, though it remains reasonable.

    Resident Demographic Profile

    The area shows a notably older profile than national norms, with 16–24 year-olds overrepresented at 16.9% against 11.0% nationally and the 25–34 age group notably underrepresented at 10.3% versus 13.4%. The workforce is heavily skewed towards professional and managerial roles—30.3% professionals and 17.1% managers, well above national averages—whilst trades and plant/machine operatives are substantially underrepresented. Outright ownership is marginally elevated at 34.1%, and private rented housing is below the national norm at 18.8%.

    Explore properties in SO22

    Streets in SO22

    Explore nearby