At a Glance
Average Property Price - SO22
£629,141
91
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO22
£49,937
88
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO22
2.2%
12
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
At £629,141, SO22 sits among the most expensive postcode districts nationally. However, its 10-year annualised growth of 2.2% is notably sluggish compared to national trends, placing it well below the UK average. Transaction activity has softened, with 331 sales in the latest full year against a 10-year average of 428, suggesting a less brisk market than historically.
Rent & Yield Trends
The broader SO area's average monthly rent of £1,254 sits comfortably above the national midpoint. Rental growth of 3.8% annually over the past decade has been close to the national pace. The flat yield has improved meaningfully to 5.9%, up from a 10-year average of 4.8%, indicating that rental income is becoming more attractive relative to capital values.
Income & Affordability Trends
Average household income of nearly £50,000 places SO22 among the highest-earning postcode districts nationally. The price-to-income ratio of 13.3x has remained essentially flat since 2016, suggesting that property price growth has kept pace with earnings rather than outpacing them. Rental affordability has tightened slightly, with the rent-to-income ratio rising from 28.4% in 2016 to 29.9% today, though it remains reasonable.
Resident Demographic Profile
The area shows a notably older profile than national norms, with 16–24 year-olds overrepresented at 16.9% against 11.0% nationally and the 25–34 age group notably underrepresented at 10.3% versus 13.4%. The workforce is heavily skewed towards professional and managerial roles—30.3% professionals and 17.1% managers, well above national averages—whilst trades and plant/machine operatives are substantially underrepresented. Outright ownership is marginally elevated at 34.1%, and private rented housing is below the national norm at 18.8%.