At a Glance
Average Property Price - SO20
£681,568
93
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO20
£48,100
84
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO20
2.8%
23
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price in SO20 stands at £682,000, placing it among the most expensive nationally. However, 10-year annualised growth of 2.8% has been below the national average, suggesting modest capital appreciation relative to the broader market. Transaction activity last year recorded 84 sales, notably lower than the 10-year average of 105 per year, indicating a softer market pace.
Rent & Yield Trends
Average monthly rents in the broader SO area are £1,254, slightly above the national median. Rental growth over the past decade has been moderate at 3.8% annually, in line with national trends. The flat yield currently stands at 5.9%, an improvement from the 10-year average of 4.8%, reflecting a favourable recent shift in the rent-to-price relationship.
Income & Affordability Trends
Average household income of £48,100 is well above the national average, placing the area among more affluent regions. However, affordability has tightened significantly: the price-to-income ratio has risen from 12.5x in 2016 to 17.7x today, indicating that property prices have outpaced income growth substantially. Rental affordability has also deteriorated, with the rent-to-income ratio increasing from 28.4% to 29.9%, though it remains manageable.
Resident Demographic Profile
The population skews notably older, with over a quarter aged 65 and a further quarter aged 50–64, well above national averages. Those aged 16–24 are significantly under-represented at 8.1% compared to the national 11.0%. Home ownership is strong, with 38.6% owning outright, above the national 33.7%. The workforce is heavily weighted towards managers (21.0%) and professionals (21.9%), substantially above national norms, whilst elementary occupations (7.6%) and sales roles (4.9%) are notably lower than average.