At a Glance
Average Property Price - SO18
£283,978
38
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO18
£41,192
63
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO18
3.6%
52
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The latest average property price in SO18 is £284,000, placing it below the national average. Over the past decade, prices have grown at 3.6% annually—a pace that matches the national trend. Transaction activity has eased from historical norms, with 419 sales in the latest year compared to an average of 531 over the preceding ten years.
Rent & Yield Trends
Average monthly rent in the broader SO postcode area stands at £1,254, which is above the national average. Rental growth over the past decade has been 3.8% per annum, slightly below the national pace. The flat yield has recovered to 5.9%, notably above its ten-year average of 4.8%, reflecting improved returns for investors.
Income & Affordability Trends
Household income in SO18 averages £41,192, placing it above the national median. Purchase affordability has deteriorated slightly, with the price-to-income ratio rising from 6.3x in 2016 to 6.5x today. Rental affordability has also weakened, as rents now consume 29.9% of income compared to 28.4% a decade ago.
Resident Demographic Profile
The area has a notably stronger presence of 35–49 year-olds (21% versus 19% nationally) and a higher share of mortgage-holders (31% versus 27%), reflecting its appeal to established families. Employment is skewed towards tradespeople (11.5% versus 11% nationally) and those in caring roles (10% versus 9%), with fewer managers in the workforce. Homeownership outright is slightly below average at 29%, while private renting is modestly elevated at 24%.