At a Glance
Average Property Price - SO17
£304,778
43
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO17
£41,067
62
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO17
3.7%
55
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The average property price in SO17 is £305,000, close to the national midpoint. Over the past decade, prices have grown at 3.7% annually, in line with typical national performance. Transaction activity has slowed notably, with 183 sales in the latest year compared to a 10-year average of 249 annually.
Rent & Yield Trends
Average monthly rent stands at £1,254, above the national norm. Rental growth over ten years has been 3.8% annually, slightly below the typical pace nationally. The flat yield has strengthened to 5.9%, up from a 10-year average of 4.8%, suggesting improved income returns for investors.
Income & Affordability Trends
Average household income is £41,067, above the national average. Purchase affordability has improved: the price-to-income ratio has fallen from 6.4x in 2016 to 6.1x today. Rental affordability has slightly worsened, with rent consuming 29.9% of income compared to 28.4% in 2016.
Resident Demographic Profile
SO17 has a distinctly youthful profile, with those aged 16–24 representing over a quarter of the population, well above the national average of 11%. Private rented housing dominates at 44.2%, nearly double the national share, whilst outright ownership is notably low at 21.7%. The workforce is weighted towards professionals at 27.2%, significantly higher than the national 20.5%, and elementary occupations are also elevated at 12.8%.
