Property trends for SO17

    SO17 covers central Southampton and its immediate surroundings, positioned on the south coast of Hampshire. It is a mixed urban area with significant student and young adult populations, reflecting its proximity to the university and city centre amenities.

    At a Glance

    Average Property Price - SO17

    £304,778

    43

    National percentile

    Average Monthly Rent - SO

    £1,254

    67

    National percentile

    Average Net Household Income - SO17

    £41,067

    62

    National percentile

    Flat / Maisonette Yield - SO

    5.9%

    66

    National percentile

    10-Year Annualised Price Growth - SO17

    3.7%

    55

    National percentile

    10-Year Annualised Rent Growth - SO

    3.8%

    44

    National percentile

    Property Price & Volume Trends

    The average property price in SO17 is £305,000, close to the national midpoint. Over the past decade, prices have grown at 3.7% annually, in line with typical national performance. Transaction activity has slowed notably, with 183 sales in the latest year compared to a 10-year average of 249 annually.

    Rent & Yield Trends

    Average monthly rent stands at £1,254, above the national norm. Rental growth over ten years has been 3.8% annually, slightly below the typical pace nationally. The flat yield has strengthened to 5.9%, up from a 10-year average of 4.8%, suggesting improved income returns for investors.

    Income & Affordability Trends

    Average household income is £41,067, above the national average. Purchase affordability has improved: the price-to-income ratio has fallen from 6.4x in 2016 to 6.1x today. Rental affordability has slightly worsened, with rent consuming 29.9% of income compared to 28.4% in 2016.

    Resident Demographic Profile

    SO17 has a distinctly youthful profile, with those aged 16–24 representing over a quarter of the population, well above the national average of 11%. Private rented housing dominates at 44.2%, nearly double the national share, whilst outright ownership is notably low at 21.7%. The workforce is weighted towards professionals at 27.2%, significantly higher than the national 20.5%, and elementary occupations are also elevated at 12.8%.

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