At a Glance
Average Property Price - SO15
£284,882
38
National percentile
Average Monthly Rent - SO
£1,254
67
National percentile
Average Net Household Income - SO15
£41,194
63
National percentile
Flat / Maisonette Yield - SO
5.9%
66
National percentile
10-Year Annualised Price Growth - SO15
3.4%
43
National percentile
10-Year Annualised Rent Growth - SO
3.8%
44
National percentile
Property Price & Volume Trends
The average property price of £285,000 sits below the national middle, placing it among more affordable parts of the UK. Over the past decade, prices have grown at 3.4% per year—a pace slightly below the national average. Transaction activity has eased recently, with 433 sales in the latest year compared to a 10-year average of 597 annually.
Rent & Yield Trends
Rental costs at £1,254 per month are notably above the national average, reflecting strong demand in this urban setting. Rent has grown at 3.8% annually over the past decade, in line with the broader national trend. The flat yield currently stands at 5.9%, a marked improvement on the 10-year average of 4.8%, indicating an attractive income return for buy-to-let investors.
Income & Affordability Trends
Average household income of £41,194 sits comfortably above the national midpoint. Purchase affordability has marginally improved: the price-to-income ratio has eased from 6.5x in 2016 to 6.4x today. Rental affordability has tightened slightly, with the rent-to-income ratio rising from 28.4% to 29.9% over the same period.
Resident Demographic Profile
The area skews younger and more transient than the national average. Young adults aged 16–24 make up 15.6% of the population—well above the national 11%, while those aged 50–64 and 65+ are markedly underrepresented at 15.1% and 11.8% respectively. Private rented accommodation dominates at 37.4%, nearly three-quarters above the national figure of 21.7%, with correspondingly lower owner-occupation. Professionals are slightly overrepresented at 21.6%, though the workforce also includes a notably high proportion in elementary occupations at 14.4%.