At a Glance
Average Property Price - S74
£192,889
10
National percentile
Average Monthly Rent - S
£713
8
National percentile
Average Net Household Income - S74
£33,918
25
National percentile
Flat / Maisonette Yield - S
4.7%
10
National percentile
10-Year Annualised Price Growth - S74
5.4%
93
National percentile
10-Year Annualised Rent Growth - S
3.6%
36
National percentile
Property Price & Volume Trends
The average property price in S74 is £193,000, placing it among the cheapest neighbourhoods nationally. Despite this low price level, the area has experienced notably strong growth: at 5.4% annualised over the past decade, it ranks among the fastest-growing markets in the country. Transaction activity has eased recently, with 187 sales in the latest full year against a ten-year average of 227.
Rent & Yield Trends
Average monthly rents stand at £713, well below the national average. Rental growth has been moderate at 3.6% annually over a decade, slightly slower than the national pace. The flat yield currently sits at 4.7%, up from a ten-year average of 4.1%, reflecting an improving trend for buy-to-let investors in recent years.
Income & Affordability Trends
Average household income of £34,000 is noticeably below the national average. Purchase affordability has tightened: the price-to-income ratio has risen from 4.7x in 2016 to 5.2x today, suggesting homes have become less affordable relative to local earnings. Rental affordability has improved meaningfully, with the rent-to-income ratio falling from 22.4% in 2016 to 20.8%, easing pressure on tenants.
Resident Demographic Profile
The age profile is skewed towards older residents: those aged 50–64 account for 22.3% of the population (against a national average of 19.8%), while young adults aged 16–24 are notably underrepresented at 9%. The housing market shows a stronger tenure mix towards ownership, with 33.2% owning outright and 29.6% with a mortgage, though social renting is elevated at 21.4%. The employment base is distinctly weighted towards trades (14%), elementary roles (12.4%), and sales (10%), while professional occupations are significantly lower at 13.7%.