At a Glance
Average Property Price - S72
£194,772
10
National percentile
Average Monthly Rent - S
£713
8
National percentile
Average Net Household Income - S72
£33,087
19
National percentile
Flat / Maisonette Yield - S
4.7%
10
National percentile
10-Year Annualised Price Growth - S72
6.2%
98
National percentile
10-Year Annualised Rent Growth - S
3.6%
36
National percentile
Property Price & Volume Trends
Properties in S72 are among the most affordable nationally, with an average price of £195,000. The district has experienced exceptionally strong price growth over the past decade at 6.2% annually — among the fastest in the country. However, transaction activity has slowed, with 283 sales in the latest full year compared to a 10-year average of 367 annually.
Rent & Yield Trends
Rental costs here are well below the national average at £713 per month, reflecting the area's affordable positioning. Rent growth over the past decade has been modest at 3.6% annually, below the national pace. Buy-to-let yields have improved, currently standing at 4.7% against a 10-year average of 4.1%, signalling better returns for landlords in recent conditions.
Income & Affordability Trends
Average household income of £33,087 is notably below the national average. Purchase affordability has deteriorated: the price-to-income ratio has risen from 4.5x in 2016 to 5.5x today, indicating that property has become harder to afford relative to earnings. Rental affordability, by contrast, has improved slightly, with the rent-to-income ratio falling from 22.4% to 20.8% over the same period.
Resident Demographic Profile
The population skews slightly older, with 20.7% aged 50–64 (above the national 19.8%) and noticeably fewer young adults aged 16–24 at 9.5% versus the national 11%. The workforce is heavily weighted towards trades (12.7% against a national 10.5%) and elementary occupations (16.5% versus 10.2% nationally), whilst professionals are significantly underrepresented at 11.6% compared to 20.5% nationally. Social rented housing (19.9%) is slightly above average, whilst shared ownership is minimal at 0.3%.