At a Glance
Average Property Price - S70
£171,198
6
National percentile
Average Monthly Rent - S
£713
8
National percentile
Average Net Household Income - S70
£32,328
16
National percentile
Flat / Maisonette Yield - S
4.7%
10
National percentile
10-Year Annualised Price Growth - S70
4.5%
79
National percentile
10-Year Annualised Rent Growth - S
3.6%
36
National percentile
Property Price & Volume Trends
At £171,198, property in S70 is among the most affordable nationally. The district has seen annualised growth of 4.5% over the past decade, which sits well above the national average and reflects stronger-than-typical capital appreciation. Transaction activity has eased in the latest year, with 451 sales compared to a 10-year average of 569 per annum.
Rent & Yield Trends
Monthly rents of £713 are well below the national average, reflecting the area's affordable positioning. Rental growth over the past decade has been measured at 3.6% per annum—slightly below the national pace. Yields have expanded to 4.7%, up from a 10-year average of 4.1%, indicating improving returns for buy-to-let investors despite modest capital and rental growth.
Income & Affordability Trends
Average household income of £32,328 sits notably below the national average. The price-to-income ratio of 5.0x has risen from 4.5x in 2016, signalling that property affordability has tightened over the period, though it remains reasonable by national standards. Rental affordability has improved: the rent-to-income ratio has fallen from 22.4% to 20.8%, suggesting rental costs now consume a smaller share of household income.
Resident Demographic Profile
The population skews slightly older than the national average, with a notably smaller proportion aged 65+ (15.7% versus 19.6%). Young adults aged 25–34 are overrepresented at 17.5%, compared to 13.4% nationally. Private rented housing is far more prevalent at 31.3%, well above the national average of 21.7%, while owner-occupation—both outright and mortgaged—is proportionally lower. The employment mix is distinctly manual and service-oriented: elementary occupations dominate at 20.9% (nearly double the national figure), and plant/machine operatives make up 11.6%. Professional and managerial roles are underrepresented at 12.1% and 7.9% respectively.