At a Glance
Average Property Price - PO41
£448,988
74
National percentile
Average Monthly Rent - PO
£1,187
62
National percentile
Average Net Household Income - PO41
£35,271
33
National percentile
Flat / Maisonette Yield - PO
6.2%
83
National percentile
10-Year Annualised Price Growth - PO41
3.1%
31
National percentile
10-Year Annualised Rent Growth - PO
4.1%
58
National percentile
Property Price & Volume Trends
The latest average property price of £449,000 sits among the more expensive nationally, in the upper quartile. However, 10-year annualised growth of 3.1% has been below the national pace, reflecting a more measured market trajectory. Transaction volume has softened noticeably, with 30 sales in the latest year compared to a 10-year average of 44—a decline of roughly one-third.
Rent & Yield Trends
Average monthly rent of £1,187 is slightly above the national midpoint. Rental growth over ten years has run at 4.1% annually, close to the national trend. The flat yield has improved meaningfully, reaching 6.2% in the latest year against a 10-year average of 5.1%, signalling an improving return on rental investment.
Income & Affordability Trends
Average household income of £35,271 is below the national average, placing the area in the lower-middle income bracket. The price-to-income ratio of 13.3x has deteriorated since 2016 (when it stood at 12.5x), making owner-occupation less accessible relative to local earnings. Rental affordability has also worsened; the rent-to-income ratio has risen from 28.9% to 32.1%, meaning tenants now dedicate a larger share of income to housing costs.
Resident Demographic Profile
The population is heavily skewed towards older age groups, with 39.8% aged 65 and over—more than double the national average—and those aged 50–64 at 23.5%, also well above the typical 19.8%. Conversely, younger cohorts are significantly underrepresented: under-15s account for just 10.8% and 16–24s only 6.4%, both substantially below national norms. Housing tenure reflects this profile: outright ownership is dominant at 54.5% (well above the national 33.7%), while mortgage-backed ownership is low at 18.5%. The employment mix shows above-average representation in trades (15.9%) and caring roles (13.3%), reflecting the area's mix of service industries and health services for an ageing population.