At a Glance
Average Property Price - PO38
£322,618
49
National percentile
Average Monthly Rent - PO
£1,187
62
National percentile
Average Net Household Income - PO38
£34,497
29
National percentile
Flat / Maisonette Yield - PO
6.2%
83
National percentile
10-Year Annualised Price Growth - PO38
4.4%
77
National percentile
10-Year Annualised Rent Growth - PO
4.1%
58
National percentile
Property Price & Volume Trends
The latest average property price in PO38 is £323,000, broadly in line with the national median. However, the area has experienced notably strong price growth over the past decade, with an annualised rate of 4.4% — among the fastest-growing districts nationally. Transaction activity has slowed in the latest year, with 165 sales recorded compared to a 10-year average of 235 per annum.
Rent & Yield Trends
Average monthly rent stands at £1,187, slightly above the national average. Rental growth over the past decade has been steady at 4.1% per year, broadly in line with national trends. The flat yield has improved noticeably, rising to 6.2% in the latest year from a 10-year average of 5.1%, reflecting stronger rental demand relative to property values.
Income & Affordability Trends
Average household income in PO38 is £34,497, notably below the national average and among the lower-income areas nationally. The price-to-income ratio of 11.2x represents a significant deterioration since 2016, when it stood at 7.9x, meaning purchasing power has weakened substantially. Rental affordability has also declined: the rent-to-income ratio has risen from 28.9% in 2016 to 32.1% today, indicating that renters now dedicate a larger share of earnings to housing costs.
Resident Demographic Profile
PO38 has a markedly older population profile, with over one-third aged 65 or above—nearly double the national average—and a strong concentration in the 50–64 age group at 25.2%. Young adults aged 16–24 and families with young children are significantly underrepresented. Outright ownership is exceptionally high at 49.3%, reflecting the area's appeal to retirees, while mortgage ownership is correspondingly low at 19.9%. The employment mix is dominated by skilled trades at 16.1% and caring professions at 12.2%, both above national averages, likely reflecting the area's older demographic and associated service needs.