At a Glance
Average Property Price - PO37
£278,073
36
National percentile
Average Monthly Rent - PO
£1,187
62
National percentile
Average Net Household Income - PO37
£32,056
14
National percentile
Flat / Maisonette Yield - PO
6.2%
83
National percentile
10-Year Annualised Price Growth - PO37
2.9%
27
National percentile
10-Year Annualised Rent Growth - PO
4.1%
58
National percentile
Property Price & Volume Trends
The average property price in PO37 is £278,000, which sits below the national average. Over the past decade, prices have grown by 2.9% annually—a notably slower pace than the national trend. Transaction activity has weakened significantly, with 114 sales in the latest year compared to a 10-year average of 194, indicating a considerably softer market.
Rent & Yield Trends
Average rents stand at £1,187 per month, placing the area above the national median. Rent growth has averaged 4.1% annually over ten years, in line with national performance. The rental yield has improved to 6.2%, up from a 10-year average of 5.1%, reflecting a more attractive proposition for buy-to-let investors in recent years.
Income & Affordability Trends
Average household income is £32,056, significantly below the national average. The price-to-income ratio of 8.7x has deteriorated since 2016 (when it stood at 7.0x), indicating worsening purchase affordability. Rental affordability has similarly declined, with renters now spending 32.1% of income on rent compared to 28.9% in 2016.
Resident Demographic Profile
The population is notably older, with over a third (32.9%) aged 65 and above—far exceeding the national average of 19.6%—while those aged 16–24 and 25–34 are significantly underrepresented. Housing tenure is skewed towards outright ownership at 46.8%, well above the national norm of 33.7%. Employment is concentrated in caring roles (14% vs 9.2% nationally) and trades (13.5% vs 10.5%), reflecting the area's service economy and retirement population.