At a Glance
Average Property Price - PO39
£390,081
65
National percentile
Average Monthly Rent - PO
£1,187
62
National percentile
Average Net Household Income - PO39
£34,182
26
National percentile
Flat / Maisonette Yield - PO
6.2%
83
National percentile
10-Year Annualised Price Growth - PO39
4.5%
81
National percentile
10-Year Annualised Rent Growth - PO
4.1%
58
National percentile
Property Price & Volume Trends
The latest average price of £390,000 sits above the national midpoint, placing it among the more expensive districts nationally. Over the past decade, prices have grown at 4.5% annually—notably faster than the UK average, reflecting sustained demand in this coastal location. Transaction activity has declined; the latest year recorded 43 sales against a 10-year average of 62, suggesting a tightening market.
Rent & Yield Trends
Monthly rents average £1,187, positioning the area slightly above the national middle ground. Rent growth has run at 4.1% annually over ten years, close to the national pace. The flat yield has improved to 6.2%, well above its 10-year average of 5.1%, indicating better returns for landlords despite slower capital appreciation—a pattern typical of mature coastal markets.
Income & Affordability Trends
Average household income of £34,000 falls well below the national average, reflecting the demographic profile of the area. Purchase affordability has deteriorated sharply: the price-to-income ratio has risen from 7.1x in 2016 to 11.2x today, making home ownership considerably harder for local earners. Rental affordability has also worsened, with rent-to-income rising from 28.9% to 32.1%, indicating rental costs now consume a noticeably larger share of household budgets.
Resident Demographic Profile
The population is distinctly older: over 41% are aged 65 and above, compared to just under 20% nationally, while those under 25 represent only 17% of the population against a national average of 28.5%. Housing tenure is dominated by outright ownership at 54%, far above the national figure of 34%, reflecting the high proportion of retirees. The employment mix shows elevated levels in caring professions (14% versus 9% nationally) and trades (16% versus 11%), while professionals are underrepresented at 14%.