At a Glance
Average Property Price - HP27
£596,507
89
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP27
£48,844
86
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP27
1.9%
8
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price of £597,000 places HP27 among the most expensive nationally. However, 10-year annualised growth of 1.9% is well below the national average, reflecting slower appreciation in this established market. Transaction activity has softened, with 160 sales in the latest year compared to a 10-year average of 226—a decline of around 29%.
Rent & Yield Trends
Average monthly rent of £1,492 sits well above the national median, reflecting the area's affluent character. Rent growth has been moderate at 3.7% annualised over the past decade, in line with national trends. The flat yield of 5.4% in the latest year is notably above its 10-year average of 4.6%, signalling improved returns for landlords despite the slower price growth.
Income & Affordability Trends
Average household income of £48,844 ranks among the highest nationally. Purchase affordability has deteriorated: the price-to-income ratio now stands at 12.3x, up from 10.6x in 2016, reflecting slower income growth relative to property prices. Rental affordability has also weakened, with the rent-to-income ratio rising from 29.3% to 31.6% over the same period.
Resident Demographic Profile
The population is notably older and more affluent than the national average. Those aged 50–64 represent 22.3% of residents (against 19.8% nationally), and pensioners (65+) account for 26.1%, well above the 19.6% national average. Outright ownership is strong at 43.3%, significantly above the 33.7% national figure, whilst private renting is sparse at 12.8%. The workforce is dominated by professionals (22.6%) and managers (21.7%), both well above national proportions; elementary occupations (4.9%) are notably underrepresented.