At a Glance
Average Property Price - HP18
£467,771
77
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP18
£50,812
90
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP18
3.2%
33
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price in HP18 is £468,000, placing it among the most expensive districts nationally. Over the past decade, prices have grown at 3.2% annually—a below-average rate compared with the rest of the UK. Transaction activity has declined notably; the latest full year saw 242 sales against a 10-year average of 424, signalling a softening in market turnover.
Rent & Yield Trends
Average monthly rents in the broader HP postcode area stand at £1,492, which is among the highest nationally. Rental growth over ten years has averaged 3.7% annually—close to the national pace. The flat yield currently sits at 5.4%, meaningfully above its 10-year average of 4.6%, reflecting improved returns for buy-to-let investors in recent conditions.
Income & Affordability Trends
Household incomes in HP18 are well above the national average at £50,812, placing the area in the highest income percentile nationally. Purchase affordability has tightened slightly; the price-to-income ratio stands at 9.2x compared with 9.0x in 2016. Rental affordability has also weakened: the rent-to-income ratio has risen to 31.6% from 29.3% seven years ago, indicating higher rental cost burdens relative to household income.
Resident Demographic Profile
The population skews notably towards families and middle-aged householders: those aged 35–49 represent 21.7% (against a national average of 18.7%), while under-15s comprise 21.9% compared with 17.5% nationally. Young adults aged 16–24 are underrepresented at 8.5% versus the national 11.0%. Owner-occupation is very strong, with 39.5% owning with a mortgage—well above the national 27.0%—while private rental tenure at 12.9% is notably lower than the national 21.7%. Professionally qualified residents dominate the employment mix at 21.8%, and managers represent 18%, both above national levels; elementary workers, by contrast, comprise only 6.8% against the national 10.2%.