At a Glance
Average Property Price - HP20
£326,873
50
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP20
£40,312
59
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP20
3.4%
45
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price of £327,000 sits at the national median, indicating fairly typical valuations for the UK. Over the past decade, annual price growth has averaged 3.4%, which is slightly below the national trend. Transaction activity has softened considerably, with 175 sales in the latest full year compared to a ten-year average of 239 annually—a marked decline suggesting reduced market momentum.
Rent & Yield Trends
Monthly rents in the broader HP area average £1,492, placing them among the most expensive nationally. Rental growth has averaged 3.7% annually over the past decade, broadly in line with the national pace. The flat yield currently stands at 5.4%, a notable improvement from the ten-year average of 4.6%, indicating strengthening returns for landlords despite the recent slowdown in transaction volumes.
Income & Affordability Trends
Average household income of £40,312 is slightly above the national middle ground. Purchase affordability has deteriorated: the price-to-income ratio has risen from 7.0x in 2016 to 7.4x today, making homes less affordable relative to earnings. Rental affordability has similarly worsened, with the rent-to-income ratio climbing from 29.3% to 31.6%, meaning renters are spending a larger share of income on housing costs.
Resident Demographic Profile
The population skews notably towards prime working and family years: those aged 35–49 account for 22% (above the national 18.7%), and 25–34-year-olds represent 18.7% (well above the national 13.4%), whilst the 65+ population is underrepresented at 13.4% versus the national 19.6%. The private rental sector is unusually prominent at 28.9%, nearly 7 percentage points above the national average, reflecting strong demand for rented housing. Employment leans slightly towards technical roles (14.1%) and caring professions (10.3%), with fewer in managerial positions than the national average.