At a Glance
Average Property Price - HP21
£337,894
53
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP21
£43,641
72
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP21
3.8%
59
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price in HP21 is £338,000, broadly in line with the national average. Annual price growth over the past decade has averaged 3.8%, slightly above the national trend. Transaction activity has softened: 375 sales were recorded in the latest full year, down from a 10-year average of 480 per year.
Rent & Yield Trends
Average monthly rent in the HP postcode area stands at £1,492, placing it among the most expensive nationally for rental accommodation. Rent growth over the past decade has averaged 3.7%, below the national pace. The flat yield has strengthened to 5.4%, up from a 10-year average of 4.6%, reflecting the improved return for buy-to-let investors in recent years.
Income & Affordability Trends
Average net household income is £43,641, positioning the area above the national average. Purchase affordability has tightened: the price-to-income ratio has risen from 7.1x in 2016 to 7.5x today. Rental affordability has similarly deteriorated, with the rent-to-income ratio climbing from 29.3% to 31.6% over the same period.
Resident Demographic Profile
The area skews notably towards families and established households: those aged 35–49 account for 21.8% of the population, well above the national average of 18.7%, while the under-16 age group is also above average at 19.8%. Housing tenure shows a stronger emphasis on owner-occupation, with 33.3% owning with a mortgage—notably higher than the national norm of 27.0%—while social rented housing is proportionally less common at 14.3%. The employment profile tilts towards technical and professional roles, particularly technical occupations at 14.1% versus 13.2% nationally, and caring roles are more prevalent at 10.5% against 9.2% nationally.