At a Glance
Average Property Price - HP22
£520,844
83
National percentile
Average Monthly Rent - HP
£1,492
81
National percentile
Average Net Household Income - HP22
£52,710
93
National percentile
Flat / Maisonette Yield - HP
5.4%
36
National percentile
10-Year Annualised Price Growth - HP22
2.4%
15
National percentile
10-Year Annualised Rent Growth - HP
3.7%
43
National percentile
Property Price & Volume Trends
The latest average property price of £521,000 places HP22 among the most expensive districts nationally. However, 10-year annualised growth of 2.4% is well below the national average, reflecting a period of modest capital appreciation. Transaction volume of 551 sales in the latest year is slightly below its 10-year average of 647, suggesting a moderately active market.
Rent & Yield Trends
Average monthly rent of £1,492 is among the highest nationally. Rent growth over the past decade has been 3.7% per annum, slightly below the national average pace. The flat yield of 5.4% is notably above its 10-year average of 4.6%, indicating an improvement in rental returns and stronger current income prospects for investors.
Income & Affordability Trends
Average household net income of £53,000 is well above the national average, reflecting an affluent demographic. The price-to-income ratio of 9.7x has improved from 10.1x in 2016, suggesting that properties have become modestly more affordable relative to local incomes. However, the rent-to-income ratio has deteriorated to 31.6% from 29.3% in 2016, indicating that rental costs now consume a larger share of household budgets.
Resident Demographic Profile
The age profile is notably weighted towards older families and retirees, with those aged 35–49 and 50–64 each exceeding 20% of the population, well above national norms. Housing tenure shows a distinctive pattern: owner-occupation (both outright and mortgaged) accounts for 73% of households, significantly above the national average of 61%, while private renting is notably low at 13.6%. The employment mix is heavily skewed towards higher-status roles, with professionals and managers together representing 42% of the workforce, compared to 34% nationally.