At a Glance
Average Property Price - DA9
£336,896
53
National percentile
Average Monthly Rent - DA
£1,502
82
National percentile
Average Net Household Income - DA9
£49,259
87
National percentile
Flat / Maisonette Yield - DA
6.2%
82
National percentile
10-Year Annualised Price Growth - DA9
3.7%
53
National percentile
10-Year Annualised Rent Growth - DA
4.8%
88
National percentile
Property Price & Volume Trends
The current average property price of £337,000 sits around the national middle ground. Over the past decade, prices have grown at 3.7% annually—a pace broadly in line with national trends. Transaction activity has eased, with 247 sales recorded in the latest year compared to an average of 317 over the preceding decade.
Rent & Yield Trends
Monthly rents of £1,502 place the area among the most expensive nationally for rental accommodation. Rental growth has been strong at 4.8% annually, outpacing the national average substantially. The flat yield has improved to 6.2% in the latest year from a 10-year average of 5.0%, reflecting favourable momentum for rental investors.
Income & Affordability Trends
Average household income of £49,259 is well above the national average, placing the area in the upper income bracket nationally. Purchase affordability has strengthened: the price-to-income ratio has improved from 7.5x in 2016 to 6.9x today. Rental affordability has tightened slightly, with the rent-to-income ratio rising from 29.9% to 31%, indicating rents are claiming a modestly larger share of household budgets.
Resident Demographic Profile
The population is notably young and family-oriented: over a quarter are under 15, and the 25–34 age group is significantly overrepresented compared to the national average. Mortgage ownership is strong at 42%, well above the national norm, while outright ownership is considerably lower at 16%. The workforce skews toward professional and technical roles, which together account for over a third of employment, while caring professions are notably underrepresented.