At a Glance
Average Property Price - DA10
£360,273
59
National percentile
Average Monthly Rent - DA
£1,502
82
National percentile
Average Net Household Income - DA10
£49,359
87
National percentile
Flat / Maisonette Yield - DA
6.2%
82
National percentile
10-Year Annualised Price Growth - DA10
3.0%
29
National percentile
10-Year Annualised Rent Growth - DA
4.8%
88
National percentile
Property Price & Volume Trends
The latest average property price in DA10 is £360,000, close to the national median. Ten-year annualised growth has averaged 3.0%, which is markedly slower than the national pace, placing it among the more subdued performers. Transaction volumes have fallen significantly, with 170 sales in the latest year compared to a 10-year average of 321—a 47% decline that reflects weaker local demand.
Rent & Yield Trends
Average monthly rent across the wider DA postcode area stands at £1,502, among the highest nationally. Ten-year rent growth of 4.8% is notably strong, outpacing most regions. The flat yield has improved to 6.2%, up from a 10-year average of 5.0%, indicating enhanced returns for buy-to-let investors in recent years.
Income & Affordability Trends
Average net household income of £49,359 is well above the national average, placing the area in the higher income bracket nationally. The price-to-income ratio of 7.9x has improved modestly since 2016 (8.1x), suggesting purchase affordability has edged forward. Rental affordability has tightened, however, with rent-to-income rising from 29.9% to 31%, indicating a larger proportion of income now needed to cover rental costs.
Resident Demographic Profile
The population is notably family-oriented, with 24.1% aged under 15—well above the national average of 17.5%—and a strong 25–34 cohort at 20.5%. By contrast, the 16–24 and 65+ age groups are underrepresented. Tenure patterns show a strong mortgage-owning base at 41.2% (well above the 27.0% national average) and unusually high shared ownership at 5.2%, coupled with below-average outright ownership at 16.1%. The employment mix skews towards professionals and technical workers, with a notably high administrative workforce at 11.5%.