At a Glance
Average Property Price - DA4
£422,576
71
National percentile
Average Monthly Rent - DA
£1,502
82
National percentile
Average Net Household Income - DA4
£44,553
74
National percentile
Flat / Maisonette Yield - DA
6.2%
82
National percentile
10-Year Annualised Price Growth - DA4
3.0%
28
National percentile
10-Year Annualised Rent Growth - DA
4.8%
88
National percentile
Property Price & Volume Trends
The average property price of £423,000 places DA4 among the more expensive areas nationally. However, price growth has been subdued: annual gains of 3.0% over the past decade rank below the national average. Transaction activity has softened slightly, with 131 sales in the latest year against a 10-year average of 149—a decline of around 12%.
Rent & Yield Trends
Rents in the broader DA postcode area average £1,502 per month, placing the area among the most expensive rental markets nationally. Rental growth has been strong at 4.8% annually, well above the national pace. Yields have improved noticeably: the current flat yield of 6.2% stands above the 10-year average of 5.0%, reflecting the tighter relationship between rents and capital values.
Income & Affordability Trends
Average household income of £44,553 is comfortably above the national median. However, affordability has tightened: the price-to-income ratio has risen from 7.8x in 2016 to 9.4x today, indicating that property has become significantly less affordable relative to local earnings. Rental affordability has also deteriorated, with the rent-to-income ratio climbing from 29.9% to 31% over the same period.
Resident Demographic Profile
The age profile is notably older than the national average, with 21.9% aged 65 and over compared to 19.6% nationally, and fewer young adults aged 16–24 (8.4% versus 11.0%). Housing tenure shows a strong preference for outright ownership at 38%, well above the national 33.7%, alongside higher rates of mortgage ownership at 34.5%. The employment mix is weighted towards managerial and professional roles, with managers at 16.5% (above the national 13.4%) and technical workers at 14.3%, while elementary occupations are notably underrepresented at 7.6%.