Property trends for DA14

    DA14 covers the Swanley area in the London Borough of Bromley, on the south-eastern fringe of Greater London. It is a suburban residential district with good transport links and mixed housing stock.

    At a Glance

    Average Property Price - DA14

    £424,352

    71

    National percentile

    Average Monthly Rent - DA

    £1,502

    82

    National percentile

    Average Net Household Income - DA14

    £48,523

    85

    National percentile

    Flat / Maisonette Yield - DA

    6.2%

    82

    National percentile

    10-Year Annualised Price Growth - DA14

    2.9%

    27

    National percentile

    10-Year Annualised Rent Growth - DA

    4.8%

    88

    National percentile

    Property Price & Volume Trends

    The latest average property price in DA14 is £424,000, placing it among the more expensive areas nationally at the 71st percentile. Over the past decade, prices have grown at 2.9% annually—a below-average pace compared with the wider market. Transaction activity has eased: 284 sales were recorded in the latest full year, down from a 10-year average of 340 per year.

    Rent & Yield Trends

    Average monthly rent in the broader DA postcode stands at £1,502, well above the national median at the 82nd percentile. Rents have grown at 4.8% annually over a decade—significantly faster than the national trend at the 88th percentile. The flat yield has strengthened to 6.2%, up from a 10-year average of 5.0%, reflecting improving returns for landlords.

    Income & Affordability Trends

    Household income in the area averages £48,523, placing it among the better-off areas nationally at the 85th percentile. The purchase price-to-income ratio stands at 8.8x, an improvement from 9.6x in 2016, indicating that buying power has strengthened relative to prices. Rental affordability has softened: the rent-to-income ratio has risen to 31% from 29.9%, suggesting a growing burden on renters' budgets.

    Resident Demographic Profile

    The age profile is broadly in line with national norms. Housing tenure shows a slightly stronger owner-occupier base (64% owned, against 61% nationally), with shared ownership notably more common at 1.9% versus the 1% national average. The employment mix is notably weighted towards professional and technical roles—22.7% professionals and 15.6% technical—well above national averages, while elementary roles are less prevalent at 6.4%.

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