At a Glance
Average Property Price - RG28
£419,532
70
National percentile
Average Monthly Rent - RG
£1,414
74
National percentile
Average Net Household Income - RG28
£49,142
87
National percentile
Flat / Maisonette Yield - RG
5.7%
54
National percentile
10-Year Annualised Price Growth - RG28
3.0%
28
National percentile
10-Year Annualised Rent Growth - RG
3.6%
30
National percentile
Property Price & Volume Trends
The current average property price of £420,000 places RG28 among the more expensive districts nationally. However, price growth has been measured, with annualised growth of 3.0% over the past decade—below the national pace. Transaction activity has moderated in recent years, with 79 sales in the latest full year compared to a 10-year average of 108, suggesting a less active market than historically.
Rent & Yield Trends
Rental levels in the area are elevated compared with the national average, at £1,414 per month—reflecting regional demand. Rent growth has been steady at 3.6% annually, though this is slightly below the national trend. Yields have improved markedly: the current flat yield of 5.7% represents a solid recovery from the 10-year average of 4.5%, indicating a more favourable rental proposition in recent months.
Income & Affordability Trends
Household incomes in RG28 are significantly above the national average, placing the area among the highest-earning districts nationally. Despite strong earnings, affordability has tightened: the price-to-income ratio stands at 8.4x, worsening from 8.1x in 2016. Rental affordability has similarly pressured, with rent now consuming 28.9% of income compared to 28% in 2016—a modest but notable shift upward.
Resident Demographic Profile
The population skews towards middle age and retirement, with notably elevated shares in the 35–49 (20.6%), 50–64 (20.9%), and 65+ (20.9%) age bands, while young adults aged 16–24 are significantly underrepresented at 7.6%. Owner-occupation is strong, with 35.6% owning outright and 32.3% owning with a mortgage, whilst private rental tenure is considerably lower than the national average. The employment mix is weighted heavily towards professional and managerial roles, accounting for 41.8% of the workforce, well above national levels, and trades are relatively modest at 10.3%.