Property trends for RG27

    RG27 covers Hook and surrounding villages in north-west Hampshire, positioned between Basingstoke and the Surrey border. It is a well-established commuter belt area with strong suburban character and good transport links.

    At a Glance

    Average Property Price - RG27

    £530,570

    83

    National percentile

    Average Monthly Rent - RG

    £1,414

    74

    National percentile

    Average Net Household Income - RG27

    £52,943

    93

    National percentile

    Flat / Maisonette Yield - RG

    5.7%

    54

    National percentile

    10-Year Annualised Price Growth - RG27

    1.9%

    8

    National percentile

    10-Year Annualised Rent Growth - RG

    3.6%

    30

    National percentile

    Property Price & Volume Trends

    The latest average property price of £531,000 places RG27 among the most expensive districts nationally. However, 10-year annualised price growth of 1.9% is notably sluggish compared to national trends, ranking in the slowest-growing tenth of all areas. Transaction activity has softened, with 335 sales in the latest full year against a 10-year average of 440—a decline of around 24%.

    Rent & Yield Trends

    Average monthly rents of £1,414 sit above the national midpoint, reflecting the area's affluent character. Rental growth of 3.6% per annum over the past decade has been modest relative to national gains. The flat yield of 5.7% is a notable improvement on the 10-year average of 4.5%, signalling strengthening returns for landlords in recent years.

    Income & Affordability Trends

    Average household income of £53,000 is substantially above the national average, placing RG27 in the top tier nationally. The price-to-income ratio of 10.7x suggests property is slightly less affordable than in 2016 when the ratio stood at 10.4x. Rental affordability has similarly tightened, with the rent-to-income ratio rising from 28% in 2016 to 28.9% today.

    Resident Demographic Profile

    RG27 skews notably towards established family and professional households. The 35–49 age group accounts for 20.9% (above the 18.7% national average), whilst the 16–24 cohort at 8.4% is well below the 11% national norm. Owner-occupation dominates, with 37.4% holding mortgages—significantly above the 27% national figure—whilst private renting is underrepresented at 14.5% against 21.7% nationally. The workforce is heavily skewed towards professionals (24.3%) and managers (18.6%), both well above national proportions, with trades workers notably scarce at 8.5% versus 10.5% nationally.

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