Property trends for RG24

    RG24 covers Hook and the surrounding areas in north-east Hampshire, positioned between Basingstoke and the Surrey border. It is a commuter-oriented district with strong family appeal and good access to transport links.

    At a Glance

    Average Property Price - RG24

    £373,901

    62

    National percentile

    Average Monthly Rent - RG

    £1,414

    74

    National percentile

    Average Net Household Income - RG24

    £47,926

    84

    National percentile

    Flat / Maisonette Yield - RG

    5.7%

    54

    National percentile

    10-Year Annualised Price Growth - RG24

    3.3%

    40

    National percentile

    10-Year Annualised Rent Growth - RG

    3.6%

    30

    National percentile

    Property Price & Volume Trends

    The average property price of £374,000 sits slightly above the national median, placing it in the upper-middle range nationally. Over the past decade, prices have grown at 3.3% annually—a below-average pace compared with the rest of the UK. Transaction activity has slowed noticeably, with 512 sales recorded in the latest full year against a 10-year average of 693, suggesting a more cautious market.

    Rent & Yield Trends

    Average monthly rent of £1,414 is well above the national median, reflecting the area's appeal to tenants seeking suburban living within commuting distance of London and major employment centres. Rental growth over the past decade has averaged 3.6% annually, which is notably slower than the national trend. The rental yield currently stands at 5.7%, a marked improvement on its 10-year average of 4.5%, indicating strengthening returns for buy-to-let investors.

    Income & Affordability Trends

    Household incomes here are well above average, ranking among the highest nationally at £47,926. The price-to-income ratio of 8.0x has worsened since 2016 (when it stood at 7.4x), reflecting property values outpacing income growth and reducing purchase affordability. Rental affordability has remained broadly stable, with renters spending 28.9% of household income on rent compared with 28% in 2016.

    Resident Demographic Profile

    The area has a notably young family profile, with 21.4% of the population under 15—well above the national average of 17.5%—and a higher proportion of 35–49 year-olds at 22.8%. Mortgage ownership is particularly strong at 34.2%, significantly above the national average of 27%, reflecting its appeal to working families. Social rented housing is unusually prevalent at 23.3% compared with the national average of 16.5%, while outright ownership is notably lower at 22.7%. The employment profile is dominated by professional roles (21.3%) and technical positions (14.4%), typical of a prosperous commuter district.

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