At a Glance
Average Property Price - OL16
£212,645
16
National percentile
Average Monthly Rent - OL
£846
26
National percentile
Average Net Household Income - OL16
£29,255
6
National percentile
Flat / Maisonette Yield - OL
5.9%
68
National percentile
10-Year Annualised Price Growth - OL16
4.4%
77
National percentile
10-Year Annualised Rent Growth - OL
5.3%
95
National percentile
Property Price & Volume Trends
The latest average property price of £213,000 is well below the national average, placing it among the cheaper areas nationally. Over the past decade, prices have grown at 4.4% annually, which is notably faster than the national trend. Transaction activity has softened compared to the 10-year average, with 312 sales in the latest year against a historic norm of 425.
Rent & Yield Trends
Average monthly rent of £846 sits below the national midpoint, making it an affordable area for tenants. Rental growth has been exceptionally strong over the past decade at 5.3% annually—among the fastest in the country. The flat yield has improved to 5.9%, up from a 10-year average of 5.0%, reflecting better returns for buy-to-let investors.
Income & Affordability Trends
Average household income of £29,255 is substantially below the national average, placing it among the lower-income areas nationally. The price-to-income ratio of 6.7x has worsened since 2016 (when it stood at 6.0x), indicating reduced purchase affordability. Rental affordability has also deteriorated slightly, with rent consuming 25.3% of income compared to 23.4% in 2016.
Resident Demographic Profile
The area has a notably younger population, with 24.7% under age 15—well above the national average of 17.5%—and a correspondingly lower proportion aged 65+. Social rented housing is heavily overrepresented at 28.2%, compared to 16.5% nationally, while outright ownership is below average. The employment profile is skewed towards elementary occupations (17.9% versus 10.2% nationally) and plant/machine roles (11.6% versus 6.6%), while professional and managerial employment is underrepresented.