At a Glance
Average Property Price - OL12
£223,595
19
National percentile
Average Monthly Rent - OL
£846
26
National percentile
Average Net Household Income - OL12
£31,625
12
National percentile
Flat / Maisonette Yield - OL
5.9%
68
National percentile
10-Year Annualised Price Growth - OL12
5.4%
93
National percentile
10-Year Annualised Rent Growth - OL
5.3%
95
National percentile
Property Price & Volume Trends
The latest average property price in OL12 is £224,000, placing it well below the national average. Despite this relatively modest price level, the area has experienced notably strong price growth over the past decade, with annualised appreciation of 5.4% — among the fastest nationally. Transaction activity has softened recently, with 430 sales in the latest full year compared to a 10-year average of 568, reflecting a decline in market momentum.
Rent & Yield Trends
Average monthly rent across the broader OL postcode area stands at £846, placing it below the national average. Rents have grown at 5.3% annually over the past decade — among the strongest rental growth rates in the country. The flat yield currently stands at 5.9%, up from a 10-year average of 5.0%, indicating improving returns for buy-to-let investors in recent years.
Income & Affordability Trends
Average net household income in OL12 is £31,625, significantly below the national median and among the lower-earning areas nationally. The price-to-income ratio has worsened materially since 2016, rising from 5.1x to 6.3x, meaning homes have become less affordable relative to local earnings. Rental affordability has also deteriorated: the rent-to-income ratio has increased from 23.4% to 25.3%, indicating rents now consume a larger share of household income.
Resident Demographic Profile
The area has a notably younger profile than the national average, with 22% of residents under 15 — well above the 17.5% national figure. Conversely, the 65+ age group comprises just 15.6% of the population, below the national 19.6%. Social rented housing is more prevalent here at 21.7% compared to the national average of 16.5%, and elementary occupations account for 14.1% of employment versus 10.2% nationally. Professional employment is somewhat lower at 16% against a national 20.5%.